Our Customer-First Core Values Are Hardwired
Into Our Family Company’s DNA
Discover Our ‘Followed To The Letter’ Guiding Philosophies!
Quality | Integrity | Growth | Heart
We refuse to be the kind of San Diego bathroom remodeler who’s cold, corporate, volume-based, and inconsiderate of people. At Shugarman’s, we’re both grateful for and committed to our customer-first core values: Quality, Integrity, Growth, and most important of all…Heart.
They’re hardwired into the framework of our family and therefore woven into the fabric of our family-owned and operated company.
Bottom Line: We’re as concerned about the quality of your experience as we are about the results of your project.
We take pride in how we’ve carefully shaped a smooth remodeling process and built a fantastic team of professionals to help you transform the way you use your bathroom. Whether we’re building a new walk-in shower for you, replacing your bathtub, or updating the wet area space, our principles drive us to excellence.
For example, our commitment to delivering a quality remodeling experience drives us to go to great lengths to protect your home. Our installation team will spend 30-40 minutes alone covering everything with plastic to ensure no damage, then take each detail seriously along the way, and follow your project with an impeccable clean-up job.
Learn more about our core ‘customer-first, customer-always’ values below.
Quality
Down To The Studs. Done right. Whatever-It-Takes Customer Satisfaction.
Our commitment to quality starts with the people we hire and extends to our sincere intention to satisfy every customer. A quality experience is one where you can always get a hold of us, but rarely need to.
Then, when we go down to the studs, we leave no problems unresolved. When we use the best materials, do the job right the first time, bend over backward, and do whatever it takes to leave our customers satisfied, that’s how we complete our commitment to quality.
Examples Of Quality In Action:
- Our Custom Touches Make All The Difference
- Why Our Design Consults Take 60-90 Minutes
- Why A Wet-Area Specialist Is Ideal For Your Tub/Shower Remodel
- Reluctant To Choose Our Reveal Series Over “Real” Tile?
- The Story Of Amanda’s One-Day Bathroom Overhaul
Integrity
We Always Do What’s Right, Even If It’s Harder.
Integrity is trust. It’s ALWAYS doing what we say we’re going to do. And it’s doing what’s right even when it’s unpopular, or hard, or nobody’s watching.
It’s admitting a mistake and promptly getting it fixed. Integrity requires an alignment with strong moral principles and behaving admirably, not just doing things because of what we’ll get in return… but because they’re the right things to do!
Examples Of Integrity In Action:
- A San Diego Bathroom Remodeler That Lets You Age In Place
- W-2 Shower And Bathroom Installers = Integrity
- When Human Happens
Growth
The Constant Pursuit Of Potential. The Opportunity In Challenge. Anti-Stagnation.
Growth as a value refers to our constant pursuit of potential. It reflects our belief that we can always improve, as individuals and collectively as a bathroom remodeling team.
Growth as a value welcomes the challenge. It wants the challenge. It recognizes the opportunity in challenge. Growth as the status quo establishes an upward trajectory – it’s a commitment to ‘forward’ – it’s anti-stagnation. It’s ‘journey over destination’. It’s not easy, but we believe it’s worth it!
Examples Of Growth In Action:
Heart
Determination. Care. Love. Team. Heart Is The Value That Powers All Others.
Heart is the value that powers all others. When we do what’s right even when it’s hard and nobody’s watching, that comes from the heart. The determination that drives growth… that’s heart.
The precision in every cut comes straight from the heart. Heart is also a symbol of love. Our heart value symbolizes the care we have for every customer concern. Because of our heart values, we listen, not just until it’s our turn to speak, but so that we can understand.
Examples Of Heart In Action:
Work With A Value-Driven Bathroom Remodeler
Learn More About Our Strong Company Identity
While home improvement is a stressful endeavor for most, when you work with Shugarman’s we make sure that each phase of your project, from beginning to end, helps put you at ease.
One of the primary reasons we can guarantee our workmanship is because here at Shugarman’s Bath, premium materials… are the ONLY materials we’re comfortable using.
Why do we get so many word-of-mouth referrals? Because our process is set up to consider every single detail involved in your project. We care about quality, longevity, and your satisfaction.
Step by step, from your first contact with our company until your project is a smashing success and beyond, we enjoy having a process that keeps customers happy and always in the loop.
We’re a great team! We’re close-knit, and we love one another. We also maintain our high hiring standards so we know new members definitely share our values as a local family company.
Discover What It’s Like To Be Treated…
The Shugarman’s Way!

Tub-To-Shower
Conversions
Replace your old, worn-out bathtub with a beautiful, lifetime-guaranteed walk-in shower you’ll absolutely LOVE.

Shower
Remodeling
We specialize in fully functional “down-to-the-studs” shower replacements that look great and last for life.

Shower-To-Tub
Conversions
Transform your outdated, no-frills shower into a gorgeous, luxury bathtub where you can sit back and RELAX.

Bathtub
Remodeling
Premium Showroom-Quality 1 To 2-Day Custom Bathtub Remodeling That’s Non-Invasive And Affordable!

Step-Thru
Bathtub Inserts
Instantly convert your bathtub into a safe, accessible walk-in shower—without replacing your actual tub!

Walk-In Bathtub
Installation
Reclaim your independence and make bathing easy again with our low-maintenance, spa-worthy walk-in tubs.
Contact Us
We’re happy to answer all your questions and address any concerns you might have regarding features or pricing. If you’re ready, we’ll also get you scheduled for our FREE no-pressure, no-obligation consultation with one of our specialists. From our family to yours, we thank you for your time today.